Whether you’re an individual or a small business, I can help you develop your concept and strategy. If you have an aging or underutilized website, we can work to migrate or update and grow your online presence. If you need a logo or a new logo, a design aesthetic, photos to promote yourself and your product or service, a promotional video, creative ideas, social media tips and a wide range of related possibilities, I bring a swiss army knife of development potential. Save yourself the trouble and confusion of working with different people for every single element and detail. For high-powered projects, more involved specialists might be required, but for the majority of creative small business development possibilities, my flexibility means a simpler and faster route to greater growth and exposure.
A professional website is there to communicate the value of your services, not overwhelm the client with extraneous information. Instead of complicated and flashy design, I try to find a simple but considered way to showcase the essentials, while also providing a pathway to more information and detail. I aim for elegant, minimal, responsive and fast-loading sites with an emphasis on spacing and typography. While the visual experience is important, sometimes figuring out what should be highlighted is a more vital issue. I try to understand what narrative you want to create for you clients and then realize that in the design.
Many logos end up being too busy, colorful or complex. I am not an illustrator. Instead, I draw upon my interest in symbols, ancient and unusual character sets, abstract art and insignias to generate a visual device which supplements your name and profession. Huge brands need logos which stand on their own, but a logo for an individual or small business is more like an added layer of expression. Seeing a logo in relation to its context means I try to adapt the image to fit the use. This approach might include variations and shifts in presentation so that the logo becomes more like a theme or storytelling tool.
While I can just work on a website or a logo, I can also work with you to develop a more holistic visual identity. This might simply mean bringing a design strategy to print applications like business cards or little details like email signatures, but it can also be a lot more. My approach to creating, discovering or expanding your aesthetic means becoming conscious of the whole range of elements your client experiences. This attention might mean things as diverse as sign-in sheets or interior decoration, or even what clothing you wear. Whatever service you provide, I can work with you to find novel and creative ways to supplement the full experience.
My approach to photography is very focused on the content. While technical acumen is always important, during the shooting process it can often distract from the importance of simple creative communication. Excellent lighting in the wrong room might not be as effective as collaboratively determining what an honest expression of your professional sensibility looks like. More than heavy equipment, I bring observation and sensitivity to what kinds of images fit your professional goals.
The majority of my work in film has been art direction. This means I can bring a unique vision to developing your video content. With so much focus on showy visual effects, it’s easy to miss opportunities to just work with what’s already around. Finding appropriate backgrounds and props initially means less time spent trying to build up a sequence in post-production. With knowledge in a variety of contexts, I can assist and produce from initial ideas to the final touches.
Audio & Music
I have years of experience working on a variety of software platforms to develop quality audio. If you’re trying to get a podcast off the ground, I can assist with planning and technical hurdles and provide recording equipment, or do market research and organize a project strategy. If you have any scoring or musical needs, I have wide-ranging musical background including composition and production. I bring a diverse range of software to the table including a sizable library of electronic sounds and samples.
I have a variety of writing skills to bring to your project. If the main goal is marketing, I can develop press releases and strong copy which communicates clearly as well as write blog posts to keep your site fresh and engaging. If your material is already in progress, I can proofread and edit your text. If you want to work towards publication, I can assist with formatting and technical requirements for ebooks.
While a lot of marketing advice can stress the importance of social media, overdoing it isn’t necessarily an effective use of your time. By the same token however, no social media at all makes it hard to be found. I can collaborate with you to find an effective strategy which will connect you with clients. That could anything from building and using profiles or generating newsletters to finding which applications and tools will be the most appropriate.
SEO & Discoverability
SEO is certainly a popular term these days and while I can help you make sure you’re doing the basics right, my tendency is to focus on location. SEO is basically part of trying to maximize your discoverability, and if you have a physical location, people might find you in a variety of ways besides a Google search. I can help you increase visibility and ensure you have up to date information on whatever platform your potential clients might find you on.
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Or find me on Thumbtack:Web & Graphic Design Services